Pay Per Click advertising is highly targeted and results are quantifiable
Pay Per Click (PPC)
advertising is the fastest
growing segment of online
advertising. According to
Forbes Magazine, by the year
2008, companies will spend $
8 Billion a year on PPC
advertising.
No wonder, almost every
keyword search, especially
related to products and
services that are for sale in
market, yields host of
sponsored links in the top,
side and bottom column of all
the major search engines.
This clearly indicates the
growth and popularity of PPC
advertising among online
marketers.

The growth paired with
success is always threatened
by increased competition.
PPC advertising is no
exception. The number of
firms offering PPC
management services has
mushroomed in recent times.
According to a survey by
Reprise Media, not only is the
PPC advertising market
widening for the past three
years, the growing interest
in PPC advertising has
caused a rise in keyword
costs of some markets by as
much as 25 percent. This
means the average cost per
click (CPC) rate is also
increasing rapidly.

Factors fueling growth of
PPC Advertising
PPC advertising is helping
many businesses to grow
and thrive. Pay Per Click
(PPC) advertising offers a
new and cost effective way
to attract potential
customers to your business.
Besides others, some
exclusive factors propelling
to the growth of PPC are:
Geo Targeting Customers:
Pay Per Click allows you to
publish your ads in selected
geographical area. This helps
you in regulating the flow of
your investments in right
directions and to reach only
the right customers.

Organic advertising on
internet does not have that
edge of limiting publications
geographically. Pay per click
in that case becomes a cost
effective choice for
marketers who want to limit
their web advertising to
particular region(s) state(s)
or even nation(s)
Instant Result: Organic listing
of website at top slots of
search engine can take
months, whereas the PPC
advertising can place you at
top within minutes. This
means you get nearly instant
traffic.
Pre-Qualified Customers: The
best part of this advertising
campaign is that you don't
have to look out for your
customers but your potential
customers will find you.
Prospects use certain
keywords or phrases to
search for your products and
services on internet. You
need to have those
keywords in your PPC
advertising campaign and bid
to ensure that your ads get
top spot in the sponsored
listing of search engines.

Compelling Ad Copies: "Small
and smart" is the mantra
here. Creating PPC ad copies
is a challenge for any
copywriter because in the
space of a very limited
number of characters you
need to appropriately
position your product/
service for your customer.
That tiny ad needs to be
compelling enough to attract
the customer and encourage
him to click. So your
professional PPC advertising
company or in house PPC
management team must
highlight the key benefits of
your product/service, place
in the keywords, mention
special offers if any and put
in a call to action, all in the
space of those few
characters. Its tougher than
it sounds!
Plus, strategically designed
ad copies can filter
unwanted clicks and ensure
qualified visitors on your
website.

Tracking The Success: Using
various analytics tool, you
can check how people are
responding to your ads in
both qualitative and
quantitative way. The
measurability factor
attached with pay per click
campaigns makes it a
favorite advertising strategy
for online marketers.
You can exactly calculate
metrics like click through
ratio, cost per click and cost
per conversion, ensuring
almost complete control on
your advertising budget.
Flexibility: PPC campaigns
can accommodate any
budget. If your budget is low
you can still launch an
effective PPC advertising
campaign by incorporating
less popular but still relevant
keywords. Less popular
keywords are less
expensive.
But in case your goal is to
maximize visibility in top
search engines you can have
wider range of keywords
from most popular and
expensive keywords to least
popular and less expensive
keywords.
PPC advertising campaigns, if
designed professionally can
propel business growth. It
definitely is a complicated
task that requires constant
professional attention and
analysis.
Every click from visitors is
costing you money, hence to
get optimum results and
better ROI, ensure your PPC
campaign is being handled by
professional PPC Advertising
Company.